SWEETDELUX PRIVACY POLICY

Effective Date: April 1, 2026

At SWEETDELUX, we are committed to protecting the privacy and personal information of our customers. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, shop through our online store, or interact with us through any of our communications channels. By accessing or using our services, you acknowledge that you have read and understood this policy.

SWEETDELUX is a Canadian artisanal confectionery brand specializing in small-batch sweets and premium treats, sold through our e-commerce platform. This policy applies to all personal information we collect in connection with our business operations.

1. Information We Collect

Personal Information You Provide Directly

When you place an order, create an account, subscribe to our mailing list, or contact us, you may provide the following information:

Full name
Email address
Phone number
Shipping and billing address
Payment details (processed securely by our third-party payment provider)

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including:

IP address
Browser type and version
Device information (operating system, screen resolution)
Browsing behaviour on our site (pages visited, time spent, referring URLs)
Cookie data and unique device identifiers

Information from Orders

When you make a purchase, we also collect and retain:

Purchase history and transaction records
Product preferences and favourites
Special instructions or order notes (e.g., gift messages, dietary considerations)

2. How We Use Your Information

We use the personal information we collect for the following purposes:

Order fulfilment: Processing, preparing, shipping, and delivering your orders.
Customer communications: Responding to your inquiries, sending order confirmations, shipping updates, and receipts.
Website improvement: Analysing usage patterns to enhance our website, product offerings, and overall customer experience.
Promotional communications: Sending newsletters, special offers, and product announcements. You may opt out of marketing communications at any time by using the unsubscribe link in any email or by contacting us directly.
Legal compliance: Meeting our obligations under applicable laws and regulations.
Fraud prevention and security: Protecting our business and our customers from fraudulent activity and unauthorized transactions.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

Essential cookies: Required for the website to function properly, including shopping cart functionality and secure checkout.
Analytics cookies: Help us understand how visitors interact with our website so we can improve content and navigation.
Marketing cookies: Used to deliver relevant advertisements and measure the effectiveness of our promotional campaigns.

We may use third-party analytics services to collect and analyse website usage data. These services may use cookies and other tracking technologies to perform their functions.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Payment Processing

All payments made through our online store are processed by trusted third-party payment processors. SWEETDELUX does not store, process, or retain full credit card numbers or sensitive payment details on its own servers. Your payment information is transmitted directly to our payment processor using industry-standard encryption.

We encourage you to review the privacy policy and security practices of our payment processor for further details on how your payment information is handled.

5. Data Sharing and Third Parties

We may share your personal information with the following categories of third parties, strictly as necessary to operate our business:

Shipping and logistics providers: To deliver your orders accurately and efficiently.
Payment processors: To process transactions securely.
Marketing and analytics platforms: To help us understand our audience and improve our outreach.

SWEETDELUX does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only share data to the extent required to fulfil the purposes described in this policy, or as required by law.

6. Data Protection and Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it, including:

Encryption of data in transit and at rest
Secure server infrastructure with restricted access
Access controls limiting employee access to personal data on a need-to-know basis
Regular review and updating of our security practices

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to taking all reasonable steps to safeguard your data.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. When personal data is no longer required, we will securely delete or anonymize it in accordance with applicable laws.

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

Access: The right to request a copy of the personal data we hold about you.
Correction: The right to request that we correct inaccurate or incomplete information.
Deletion: The right to request the deletion of your personal data, subject to legal and contractual obligations.
Opt-out of marketing: The right to unsubscribe from promotional communications at any time.
Data portability: The right to request your data in a structured, commonly used format where applicable.

For customers in Canada, your privacy rights are governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. For visitors from the European Union, we observe applicable rights under the General Data Protection Regulation (GDPR). Your specific rights may vary by jurisdiction.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

9. Children’s Privacy

Our website and services are not directed at children under the age of 13. SWEETDELUX does not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take prompt steps to delete such information from our records. If you believe a child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

SWEETDELUX reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will post the revised policy on our website and update the effective date at the top of this document. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website and services following any changes constitutes your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

SWEETDELUX — Privacy Inquiries
Email: privacy@sweetdelux.ca

We are committed to addressing your privacy questions promptly and transparently.